Third-party Fundraising

A photo from an Alzheimer Society third-party gala. Alzheimer Society Toronto's Third Party Fundraising Handbook Laptop displaying the downloadable PDF of the third party fundraising document.
Communication, Graphic Design, Strategy
About This Project

In order to help increase the impact of third-party fundraising initiatives at Alzheimer Society Toronto, I created a series of tools to help groups better organize and promote events. These include:


A Fundraising Handbook

A handbook for anyone interested in organizing their own third-party event.  This document included an application form, important information, budgeting worksheets, donation forms, etc. I designed the handbook so that they can be cost-effectively printed in-house to distribute to various groups as well as to allow potential fundraisers to easily print or download the booklet at home.


An Online Application Form

Built in Wufoo, this form allowed interested parties to easily register their fundraising event online while allowing our staff to more efficiently screen events before providing approval.


Online P2P Platform

Working with our web development contractor, I created an online P2P solution on TeamRaiser so that fundraisers can more effectively solicit donations from their personal networks.


  View the full handbook here.