In 2015 I relaunched the Alzheimer Society Toronto website after leading a 6-month overhaul of the online strategy.
Communication, Strategy, Web Design
When I started working for Alzheimer Society Toronto,
the organization had a very basic website built entirely in HTML and consisted of several hundred HTML pages. The sprawling architecture of the site and the dense, unbroken content of the pages made the site challenging to navigate and the information difficult to process.
In addition, since the site was built over hundreds of HTML pages, managing and updating the website was time-consuming and required a proficiency in HTML that made updating the site impossible to any other staff member.
I led the development agency and internal communications team in redesigning the site to make it more accessible for both clients and staff.